The pandemic has shone a sharp spotlight on the need for companies to be adaptable, but even before the mayhem of 2020, business leaders had to deal with multiple crises. The problem is, despite the energy that leaders put into their work… Read More
What an Effective Client-Referral Strategy Looks Like
Nothing builds new business more reliably than a sustained effort in gaining referrals from existing clients. What’s more, as a marketing approach to fill the “top of the funnel,” it is more likely to succeed than other campaigns and carries virtually… Read More
Implementing Inclusive Policies Across a Global Organization
As more and more U.S. companies commit to supporting diversity, inclusion, and belonging in the workplace, one component that often gets left behind is the extension of those initiatives across an organization’s global offices. On the one hand, policies informed… Read More